Four Generations is not a motif, but a passage. A quiet continuity, where each line holds its place with intention, without ever asking to be seen.
Our Egyptian cotton terry is chosen for its depth and purity of hand. It absorbs naturally, remains light, and with time becomes even more supple, without losing its form.
The bath mats are built with a double structure, giving substance and stability beneath the foot. They feel grounded, composed, almost architectural in their presence.
The bathrobe carries a softer rhythm. The shawl collar falls with ease, framing the body without constraint. Along the cuffs, the embroidery is placed with precision. It is not decoration, but a sign, something that belongs rather than appears.
Each piece is made in Tuscany, to order, by our artisans.
Available at our Park Avenue boutique or crafted in Tuscany upon request, with an approximate delivery time of 45 days. For bespoke variations or a private consultation, our team remains at your disposal at +1 646 223 0858 or via our Florence showroom at atelier@verderoccia.com.
For four generations, we have worked with the same intention: to create spaces that feel held, intimate, almost suspended. What passes from one generation to the next is not only a technique, but a way of seeing.
Simple lines. Enduring gestures.
Verderoccia gift boxes will be available upon request.
During checkout, in the note section, you may wish to include a card with a personal note. For more details, please contact us at atelier@verderoccia.com
Each piece is handcrafted to order in our Florentine atelier and ships within 6–8 weeks via DHL Express. We are always available for special requests.
USA, Canada, and Europe orders ship Delivery Duty Paid via DHL Express, with Verderoccia gift boxes available upon request.
Payments accepted through American Express, Visa, MasterCard, Apple Pay, and Google Pay.
As each Verderoccia piece is made to order in our Florence Atelier, we are unable to accept returns or exchanges for change of mind in design or sizing. In the event of an error on our part, we accept full responsibility and will arrange a resolution promptly. Please contact us at atelier@verderoccia.com.
Please see our Shipping & Returns page for conditions, and our FAQs for details about shipping and expenses.
PROPER CARE
Verderoccia recommends home laundering.
Machine wash warm water using mild detergent without bleach or whiteners.
Tumble dry low.
For best results, iron while damp.
Do Not Use Bleach.
If outside care is preferred, linens should be laundered, not dry cleaned.
We recommend caring for Verderoccia linens according to the label's instructions:
COTTON:
Machine wash warm using mild detergent.
Do not use bleach or whiteners.
Wash dark colors separately.
Tumble dry medium. Remove promptly from the dryer.
Iron while damp.
Terry towels should not be over dried.
If outside care is preferred, linens should be laundered, not dry cleaned.
LINEN:
Machine wash warm using mild detergent, on a delicate cycle.
Do not use bleach or whiteners.
Tumble dry low for 3-4 minutes.
Iron while very damp.
CASHMERE and WOOL:
Dry clean only
A little family tip:
To iron embroidery, invert the embroidery on top of 3- 4 layers of terry cloth and iron on the wrong side.
Once a month, a glass of white vinegar added to the wash cycle will remove rust and calcium build up.
To avoid rust, keep the washing machine lid open when not in use.