White bedding set with two pillowcases and a matching sheet, featuring a double border of blue stripes on the front.

White bedding set with blue striped borders on the pillows and duvet cover, arranged on a white background.

Italian cotton sheet set with light grey embroidered four stripe border — Four Generations by Verderoccia Firenze

Four Generations percale pillow shams in white with light grey embroidered stripe frame — Verderoccia

White Sheet Set with Beige Four Lines Embroidery italian cotton percale

Luxury Italian percale bed set and pillow shams in white with orange embroidered stripes border — Four Generations by Verderoccia

Four Generations off-white percale bed set with beige embroidered stripe, angled styling — Verderoccia Firenz

Italian off-white percale sheet set and pillow sham with beige stripe detail, top sheet fold visible — Verderoccia Four Generations

Four Generations embroidery layout diagram showing standard shams, top sheet and bottom fitted sheet stitch placement

Four Generations Sheet Set

$2,880.00

Four Generations is a continuity of gesture. The line is essential, measured, carried forward with quiet assurance.

Crafted in our Puro percale, the fabric is crisp, luminous, and composed. Light in feel yet enduring, it softens with time while retaining its structure.

The set includes a flat sheet, a fitted sheet with an 18” (46 cm) depth, and two pillow shams, also available as American cases. Each piece is finished with a refined hemstitch, a subtle mark of precision.

The embroidery expresses a sense of lineage, discreet yet present, offered in a selection of tones and available in both percale and sateen.

Available at our Park Avenue boutique or crafted in Tuscany upon request, with an approximate delivery time of 45 days. For bespoke variations or a private consultation, our team remains at your disposal at +1 646 223 0858 or via our Florence showroom at atelier@verderoccia.com.

Verderoccia gift boxes will be available upon request.

During checkout, in the note section, you may wish to include a card with a personal note. For more details, please contact us at atelier@verderoccia.com

Each piece is handcrafted to order in our Florentine atelier and ships within 6–8 weeks via DHL Express. We are always available for special requests.

USA, Canada, and Europe orders ship Delivery Duty Paid via DHL Express, with Verderoccia gift boxes available upon request.

Payments accepted through American Express, Visa, MasterCard, Apple Pay, and Google Pay.

As each Verderoccia piece is made to order in our Florence Atelier, we are unable to accept returns or exchanges for change of mind in design or sizing. In the event of an error on our part, we accept full responsibility and will arrange a resolution promptly. Please contact us at atelier@verderoccia.com.

Please see our Shipping & Returns page for conditions, and our FAQs for details about shipping and expenses.

PROPER CARE

Verderoccia recommends home laundering.

Machine wash warm water using mild detergent without bleach or whiteners.
Tumble dry low.
For best results, iron while damp.
Do Not Use Bleach.
If outside care is preferred, linens should be laundered, not dry cleaned.

We recommend caring for Verderoccia linens according to the label's instructions:

COTTON:

Machine wash warm using mild detergent.
Do not use bleach or whiteners.
Wash dark colors separately.
Tumble dry medium. Remove promptly from the dryer.
Iron while damp.

Terry towels should not be over dried.

If outside care is preferred, linens should be laundered, not dry cleaned.

LINEN:

Machine wash warm using mild detergent, on a delicate cycle.
Do not use bleach or whiteners.
Tumble dry low for 3-4 minutes.
Iron while very damp.

CASHMERE and WOOL:

Dry clean only

A little family tip:

To iron embroidery, invert the embroidery on top of 3- 4 layers of terry cloth and iron on the wrong side.
Once a month, a glass of white vinegar added to the wash cycle will remove rust and calcium build up.
To avoid rust, keep the washing machine lid open when not in use.

A white folded duvet cover or comforter with blue stripe accents, photographed on a clean white background.

A folded white duvet cover or comforter with thin beige stripes, shown on a clean white background.

A folded white duvet cover or comforter with thin tan stripes, shown on a clean white background.

Folded beige comforter on a white background

Four Generations Duvet cover

$1,860.00

FOUR GENERATIONS – Embroidered Duvet Cover

Four Generations follows a line that is carried, not drawn. A quiet continuity, precise and assured, where each element belongs.

Crafted in our signature Puro cotton percale, the fabric is crisp and luminous, with a compact structure and a beautifully smooth, fresh hand. Light in presence yet enduring, it softens naturally over time while retaining its elegance.

Finished with a tailored flange and delicate hemstitch detailing, the duvet cover is completed with an elegant concealed zipper, seamlessly integrated into the design.

The refined embroidery expresses a sense of heritage and continuity, understated yet intentional. Available in a carefully curated selection of embroidery colours, the design can be crafted in either fine cotton percale or sateen.

As with every Verderoccia creation, it is the attention to the smallest details that makes the difference. From the selection of the finest cotton yarns to the embroidery and final finishing, every step reflects our family's passion for exceptional Italian textiles.

Available through our Park Avenue boutique or made to order by our artisans in Tuscany, with the possibility of personalising the dimensions, embroidery and finishing according to your needs.

For bespoke requests or a private consultation, our team would be delighted to assist you at +1 646 223 0858 or through our Florence atelier at atelier@verderoccia.com.

Product Details

Collection: Four Generations
Product: Embroidered Duvet Cover
Fabric: Puro Cotton Percale or Cotton Sateen
Design: Four Generations Signature Embroidery
Finish: Tailored flange with refined hemstitch detailing
Closure: Elegant concealed zipper
Embroidery: Available in selected colours
Queen Size: 240 × 220 cm / 94" × 87"
King Size: 254 × 229 cm / 100" × 90"
Custom Sizing: Available upon request
Made to order in Tuscany, Italy
Estimated Delivery: Approximately 60 days

Verderoccia gift boxes will be available upon request.

During checkout, in the note section, you may wish to include a card with a personal note. For more details, please contact us at atelier@verderoccia.com

Each piece is handcrafted to order in our Florentine atelier and ships within 6–8 weeks via DHL Express. We are always available for special requests.

USA, Canada, and Europe orders ship Delivery Duty Paid via DHL Express, with Verderoccia gift boxes available upon request.

Payments accepted through American Express, Visa, MasterCard, Apple Pay, and Google Pay.

As each Verderoccia piece is made to order in our Florence Atelier, we are unable to accept returns or exchanges for change of mind in design or sizing. In the event of an error on our part, we accept full responsibility and will arrange a resolution promptly. Please contact us at atelier@verderoccia.com.

Please see our Shipping & Returns page for conditions, and our FAQs for details about shipping and expenses.

PROPER CARE

Verderoccia recommends home laundering.

Machine wash warm water using mild detergent without bleach or whiteners.
Tumble dry low.
For best results, iron while damp.
Do Not Use Bleach.
If outside care is preferred, linens should be laundered, not dry cleaned.

We recommend caring for Verderoccia linens according to the label's instructions:

COTTON:

Machine wash warm using mild detergent.
Do not use bleach or whiteners.
Wash dark colors separately.
Tumble dry medium. Remove promptly from the dryer.
Iron while damp.

Terry towels should not be over dried.

If outside care is preferred, linens should be laundered, not dry cleaned.

LINEN:

Machine wash warm using mild detergent, on a delicate cycle.
Do not use bleach or whiteners.
Tumble dry low for 3-4 minutes.
Iron while very damp.

CASHMERE and WOOL:

Dry clean only

A little family tip:

To iron embroidery, invert the embroidery on top of 3- 4 layers of terry cloth and iron on the wrong side.
Once a month, a glass of white vinegar added to the wash cycle will remove rust and calcium build up.
To avoid rust, keep the washing machine lid open when not in use.

Four Generations Pillow shams

$490.00

Four Generations is a line that endures. Measured, continuous, it carries a quiet sense of order, where each detail finds its place with intention.

Crafted in our Puro percale, the fabric is crisp and luminous, with a compact structure and a smooth, fresh hand. Light in feel yet enduring, it softens over time while maintaining its composure.

Both the shams and the pillowcases are finished with an 8 cm (3”) flange and a fine hemstitch, a discreet, sartorial detail that reflects a sense of precision.

The embroidery speaks of continuity, understated and deliberate, offered in a refined selection of tones and in both percale and sateen.

Available at our Park Avenue boutique or crafted in Tuscany upon request, with an approximate delivery time of 45 days. For bespoke variations or a private consultation, our team remains at your disposal at +1 646 223 0858 or via our Florence showroom at atelier@verderoccia.com.

Verderoccia gift boxes will be available upon request.

During checkout, in the note section, you may wish to include a card with a personal note. For more details, please contact us at atelier@verderoccia.com

Each piece is handcrafted to order in our Florentine atelier and ships within 6–8 weeks via DHL Express. We are always available for special requests.

USA, Canada, and Europe orders ship Delivery Duty Paid via DHL Express, with Verderoccia gift boxes available upon request.

Payments accepted through American Express, Visa, MasterCard, Apple Pay, and Google Pay.

As each Verderoccia piece is made to order in our Florence Atelier, we are unable to accept returns or exchanges for change of mind in design or sizing. In the event of an error on our part, we accept full responsibility and will arrange a resolution promptly. Please contact us at atelier@verderoccia.com.

Please see our Shipping & Returns page for conditions, and our FAQs for details about shipping and expenses.

PROPER CARE

Verderoccia recommends home laundering.

Machine wash warm water using mild detergent without bleach or whiteners.
Tumble dry low.
For best results, iron while damp.
Do Not Use Bleach.
If outside care is preferred, linens should be laundered, not dry cleaned.

We recommend caring for Verderoccia linens according to the label's instructions:

COTTON:

Machine wash warm using mild detergent.
Do not use bleach or whiteners.
Wash dark colors separately.
Tumble dry medium. Remove promptly from the dryer.
Iron while damp.

Terry towels should not be over dried.

If outside care is preferred, linens should be laundered, not dry cleaned.

LINEN:

Machine wash warm using mild detergent, on a delicate cycle.
Do not use bleach or whiteners.
Tumble dry low for 3-4 minutes.
Iron while very damp.

CASHMERE and WOOL:

Dry clean only

A little family tip:

To iron embroidery, invert the embroidery on top of 3- 4 layers of terry cloth and iron on the wrong side.
Once a month, a glass of white vinegar added to the wash cycle will remove rust and calcium build up.
To avoid rust, keep the washing machine lid open when not in use.

FOUR GENERATIONS Quiltino

$2,000.00

Each item is custom-made by Verderoccia artisans and will be shipped within 45 days. We remain available to address your special requests.

For four generations we have been devoted to the creation of a secluded, intimate ambiance in the bedroom, with a tint of magic. And like an exclusive selection of life’s finest things, this hand-machine-driven embroidery, springs from the pride of our family tradition.

"Simple lines that revolutionize an industry” A. P.

Material: 'Estremo' percale, Made in Italy.

Verderoccia gift boxes will be available upon request.

During checkout, in the note section, you may wish to include a card with a personal note. For more details, please contact us at atelier@verderoccia.com

Each piece is handcrafted to order in our Florentine atelier and ships within 6–8 weeks via DHL Express. We are always available for special requests.

USA, Canada, and Europe orders ship Delivery Duty Paid via DHL Express, with Verderoccia gift boxes available upon request.

Payments accepted through American Express, Visa, MasterCard, Apple Pay, and Google Pay.

As each Verderoccia piece is made to order in our Florence Atelier, we are unable to accept returns or exchanges for change of mind in design or sizing. In the event of an error on our part, we accept full responsibility and will arrange a resolution promptly. Please contact us at atelier@verderoccia.com.

Please see our Shipping & Returns page for conditions, and our FAQs for details about shipping and expenses.

PROPER CARE

Verderoccia recommends home laundering.

Machine wash warm water using mild detergent without bleach or whiteners.
Tumble dry low.
For best results, iron while damp.
Do Not Use Bleach.
If outside care is preferred, linens should be laundered, not dry cleaned.

We recommend caring for Verderoccia linens according to the label's instructions:

COTTON:

Machine wash warm using mild detergent.
Do not use bleach or whiteners.
Wash dark colors separately.
Tumble dry medium. Remove promptly from the dryer.
Iron while damp.

Terry towels should not be over dried.

If outside care is preferred, linens should be laundered, not dry cleaned.

LINEN:

Machine wash warm using mild detergent, on a delicate cycle.
Do not use bleach or whiteners.
Tumble dry low for 3-4 minutes.
Iron while very damp.

CASHMERE and WOOL:

Dry clean only

A little family tip:

To iron embroidery, invert the embroidery on top of 3- 4 layers of terry cloth and iron on the wrong side.
Once a month, a glass of white vinegar added to the wash cycle will remove rust and calcium build up.
To avoid rust, keep the washing machine lid open when not in use.

FOUR GENERATIONS Piqué Blanket Cover

$1,270.00

Each item is custom-made by Verderoccia artisans and will be shipped within 45 days. We remain available to address your special requests.

For four generations we have been devoted to the creation of a secluded, intimate ambiance in the bedroom, with a tint of magic. And like an exclusive selection of life’s finest things, this hand-machine driven embroidery, springs from the pride of our family tradition.

Material: 100% Egyptian Cotton, Piqué, Embroidery, Made in Italy

Verderoccia gift boxes will be available upon request.

During checkout, in the note section, you may wish to include a card with a personal note. For more details, please contact us at atelier@verderoccia.com

Each piece is handcrafted to order in our Florentine atelier and ships within 6–8 weeks via DHL Express. We are always available for special requests.

USA, Canada, and Europe orders ship Delivery Duty Paid via DHL Express, with Verderoccia gift boxes available upon request.

Payments accepted through American Express, Visa, MasterCard, Apple Pay, and Google Pay.

As each Verderoccia piece is made to order in our Florence Atelier, we are unable to accept returns or exchanges for change of mind in design or sizing. In the event of an error on our part, we accept full responsibility and will arrange a resolution promptly. Please contact us at atelier@verderoccia.com.

Please see our Shipping & Returns page for conditions, and our FAQs for details about shipping and expenses.

PROPER CARE

Verderoccia recommends home laundering.

Machine wash warm water using mild detergent without bleach or whiteners.
Tumble dry low.
For best results, iron while damp.
Do Not Use Bleach.
If outside care is preferred, linens should be laundered, not dry cleaned.

We recommend caring for Verderoccia linens according to the label's instructions:

COTTON:

Machine wash warm using mild detergent.
Do not use bleach or whiteners.
Wash dark colors separately.
Tumble dry medium. Remove promptly from the dryer.
Iron while damp.

Terry towels should not be over dried.

If outside care is preferred, linens should be laundered, not dry cleaned.

LINEN:

Machine wash warm using mild detergent, on a delicate cycle.
Do not use bleach or whiteners.
Tumble dry low for 3-4 minutes.
Iron while very damp.

CASHMERE and WOOL:

Dry clean only

A little family tip:

To iron embroidery, invert the embroidery on top of 3- 4 layers of terry cloth and iron on the wrong side.
Once a month, a glass of white vinegar added to the wash cycle will remove rust and calcium build up.
To avoid rust, keep the washing machine lid open when not in use.

White Egyptian terry bath towel set with Assisi Blue border line embroidery — Four Generations by Verderoccia

White Italian terry hand towel, Assisi Blue four-line embroidered border — Four Generations by Verderoccia Firenze

Tonal white-on-white Italian terry bath towels with tone-on-tone four-line embroidery — Four Generations by Verderoccia

Tonal white-on-white hand towel with tone-on-tone four-line border embroidery — Italian cotton, Four Generations by Verderoccia

White cotton bath towels with warm beige four-line embroidered border — Four Generations, Florence atelier

White Italian terry hand towel with subtle light grey four-line embroidered border — Four Generations by Verderoccia

Four Generations white terry bath towel set with subtle light grey border embroidery — Verderoccia, made in Italy

White luxury bath towel set with bold orange border line embroidery — Four Generations by Verderoccia Firenze

Verderoccia Four Generations white Italian terry hand towel with contrasting orange four-line embroidered border

Tonal beige-on-beige Italian cotton towel set with tone-on-tone four-line embroidery — Four Generations, made in Italy

Tonal beige-on-beige cotton hand towel with tone-on-tone four-line border embroidery — Four Generations, Verderoccia Firenze

Grey luxury hand towel with deep Gunpowder four-line embroidered border — Four Generations, made in Italy by Verderoccia

Grey Italian cotton bath towels with deep Gunpowder four-line embroidered border, stacked — Four Generations, made in Italy

Four Generations grey terry bath swatch with deep gunpowder embroidered accent stripe, made in Italy — Verderoccia

Assisi Blue cotton terry bath towel set with white four-line border embroidery, stacked — Four Generations by Verderoccia

Assisi Blue Italian terry hand towel with white four-line embroidered border — Four Generations by Verderoccia, made in Italy

Coral terry bath towel set with Bright Blue geometric bordered embroidery — Four Generations by Verderoccia Firenze

Coral terry hand towel with Bright Blue four-line embroidered border — Four Generations bath collection by Verderoccia

Four Generations terry swatch in Coral with Bright Blue four-line embroidered border — Verderoccia Firenze bath collection Swatch-first

Beige luxury cotton bath towel set, Hunter Green four-line embroidered border — Four Generations, crafted in Florence

Italian cotton hand towel in beige with Hunter Green border line embroidery — Four Generations by Verderoccia

Beige Italian terry bath towel with Hunter Green four-line embroidered border — Four Generations by

Four Generations embroidery layout diagram — set of 2 wash cloths showing four-line border placement, for reference only

Four Generations embroidery layout diagram — set of 2 hand towels showing four-line border placement, for reference only

Four Generations embroidery layout diagram — single bath towel showing four-line border placement near hem, for reference only

Four Generations embroidery layout diagram — bath sheet showing four-line border position near hem, for reference only

Italian terry bath towels in warm beige with contrasting black border line embroidery — Four Generations by Verderoccia

Beige terry hand towel with contrasting black four-line embroidered border — Four Generations by Verderoccia, crafted in Florence

Four Generations Towels

$350.00

Four Generations is not a motif, but a passage. A quiet continuity, where each line holds its place with intention, without ever asking to be seen.

Our Egyptian cotton terry is chosen for its depth and purity of hand. It absorbs naturally, remains light, and with time becomes even more supple, without losing its form.

Each piece is made in Tuscany, to order, by our artisans.

Available at our Park Avenue boutique or crafted in Tuscany upon request, with an approximate delivery time of 45 days. For bespoke variations or a private consultation, our team remains at your disposal at +1 646 223 0858 or via our Florence showroom at atelier@verderoccia.com.

For four generations, we have worked with the same intention: to create spaces that feel held, intimate, almost suspended. What passes from one generation to the next is not only a technique, but a way of seeing.

Simple lines. Enduring gestures.

Verderoccia gift boxes will be available upon request.

During checkout, in the note section, you may wish to include a card with a personal note. For more details, please contact us at atelier@verderoccia.com

Each piece is handcrafted to order in our Florentine atelier and ships within 6–8 weeks via DHL Express. We are always available for special requests.

USA, Canada, and Europe orders ship Delivery Duty Paid via DHL Express, with Verderoccia gift boxes available upon request.

Payments accepted through American Express, Visa, MasterCard, Apple Pay, and Google Pay.

As each Verderoccia piece is made to order in our Florence Atelier, we are unable to accept returns or exchanges for change of mind in design or sizing. In the event of an error on our part, we accept full responsibility and will arrange a resolution promptly. Please contact us at atelier@verderoccia.com.

Please see our Shipping & Returns page for conditions, and our FAQs for details about shipping and expenses.

PROPER CARE

Verderoccia recommends home laundering.

Machine wash warm water using mild detergent without bleach or whiteners.
Tumble dry low.
For best results, iron while damp.
Do Not Use Bleach.
If outside care is preferred, linens should be laundered, not dry cleaned.

We recommend caring for Verderoccia linens according to the label's instructions:

COTTON:

Machine wash warm using mild detergent.
Do not use bleach or whiteners.
Wash dark colors separately.
Tumble dry medium. Remove promptly from the dryer.
Iron while damp.

Terry towels should not be over dried.

If outside care is preferred, linens should be laundered, not dry cleaned.

LINEN:

Machine wash warm using mild detergent, on a delicate cycle.
Do not use bleach or whiteners.
Tumble dry low for 3-4 minutes.
Iron while very damp.

CASHMERE and WOOL:

Dry clean only

A little family tip:

To iron embroidery, invert the embroidery on top of 3- 4 layers of terry cloth and iron on the wrong side.
Once a month, a glass of white vinegar added to the wash cycle will remove rust and calcium build up.
To avoid rust, keep the washing machine lid open when not in use.

White Italian terry bath mats with Blue China embroidered concentric border, both sizes on marble — Verderoccia Four Generations

Verderoccia Four Generations luxury bath mat in white Egyptian terry, Assisi Blue concentric square embroidery, on Carrara marble

Tonal white-on-white Italian terry bath mat with tone-on-tone geometric embroidery — Four Generations by Verderoccia, made in Tuscany

White Italian terry bath mats with Luna woven-stripe embroidered border in sage & grey moonlight colours — Four Generations by Verderoccia, on marble

Verderoccia Four Generations white Egyptian terry bath mat with subtle light grey concentric border embroidery, Carrara marble

White Egyptian terry bath mat with Istrice woven-stripe embroidered border in warm taupe, colour optic illusion — Verderoccia Four Generations

Verderoccia Four Generations luxury bath mat in Assisi Blue terry with white geometric stripes embroidered border, on Carrara marble

Grey luxury bath mat with close-woven steel embroidery border detail in striped multicolour thread — Four Generations Italian terry by Verderoccia Firenze

Four Generations grey terry bath mat in gunpowder thread — deep grey/navy embroidered border on matte grey, made in Italy

Verderoccia Four Generations grey Egyptian cotton terry bath mat with vivid burgundy concentric border embroidery, on marble

Luxury grey Egyptian terry bath mats with warm cognac geometric border embroidery — Verderoccia Four Generations, Tuscany

Coral Egyptian terry bath mat with vivid bright blue embroidered border — Four Generations by Verderoccia, on marble

Luxury bath mat in Coral colour terrywith warm beige four line border embroidery — Four Generations Italian terry, made in Tuscany

Coral terry bath mat and bath mat small with deep burgundy embroidered geometric four lines, made in Tuscany — Verderoccia

Coral Egyptian terry bath mat with cappuccino striped thread four lines border embroidery — Verderoccia Four Generations

Verderoccia Four Generations beige terry bath mat with hunter green geometric embroidered border, both sizes on Carrara marble

Hunter green border embroidery detail on beige Four Generations bath mat, flat lay, full picture— Verderoccia luxury Italian terry

Bath Mat in Egyptian cotton Beige with burgundy embroidery four lines on the border.

Italian terry bath mat in warm beige with striking black concentric four lines embroidery — Four Generations by Verderoccia

Beige terry bath mats with deep espresso black coffee embroidered border, giving off impression of brown — Italian luxury bath mat by Verderoccia Firenze

Tonal beige-on-beige Italian terry bath mats with tone-on-tone concentric square border — Four Generations by Verderoccia

Italian terry swatch in grey with contrasting burgundy stripe embroidery — Four Generations bath collection by Verderoccia Firenze

Four Generations Egyptian cotton terry swatch in beige with burgundy embroidered stripe and matching border — Verderoccia Firenze

Generations.jpg Four Generations bath mat embroidery layout diagram showing concentric border placement — Verderoccia Firenze, for reference only

Four Generations bath mat small embroidery layout diagram showing border proportion — Verderoccia Firenze

Four Generations Bath Mats

$560.00

Each item is custom-made by Verderoccia artisans and will be shipped within one month. We remain available to address your special requests.

In our atelier, each line is hand-machine driven embroidered.

Our bath mats are built with a double structure, giving substance and stability beneath the foot. They feel grounded, composed, almost architectural in their presence.

“Simple lines that revolutionize an industry.”

Material: 100% Egyptian cotton terry, Made in Italy

Verderoccia gift boxes will be available upon request.

During checkout, in the note section, you may wish to include a card with a personal note. For more details, please contact us at atelier@verderoccia.com

Each piece is handcrafted to order in our Florentine atelier and ships within 6–8 weeks via DHL Express. We are always available for special requests.

USA, Canada, and Europe orders ship Delivery Duty Paid via DHL Express, with Verderoccia gift boxes available upon request.

Payments accepted through American Express, Visa, MasterCard, Apple Pay, and Google Pay.

As each Verderoccia piece is made to order in our Florence Atelier, we are unable to accept returns or exchanges for change of mind in design or sizing. In the event of an error on our part, we accept full responsibility and will arrange a resolution promptly. Please contact us at atelier@verderoccia.com.

Please see our Shipping & Returns page for conditions, and our FAQs for details about shipping and expenses.

PROPER CARE

Verderoccia recommends home laundering.

Machine wash warm water using mild detergent without bleach or whiteners.
Tumble dry low.
For best results, iron while damp.
Do Not Use Bleach.
If outside care is preferred, linens should be laundered, not dry cleaned.

We recommend caring for Verderoccia linens according to the label's instructions:

COTTON:

Machine wash warm using mild detergent.
Do not use bleach or whiteners.
Wash dark colors separately.
Tumble dry medium. Remove promptly from the dryer.
Iron while damp.

Terry towels should not be over dried.

If outside care is preferred, linens should be laundered, not dry cleaned.

LINEN:

Machine wash warm using mild detergent, on a delicate cycle.
Do not use bleach or whiteners.
Tumble dry low for 3-4 minutes.
Iron while very damp.

CASHMERE and WOOL:

Dry clean only

A little family tip:

To iron embroidery, invert the embroidery on top of 3- 4 layers of terry cloth and iron on the wrong side.
Once a month, a glass of white vinegar added to the wash cycle will remove rust and calcium build up.
To avoid rust, keep the washing machine lid open when not in use.

White Italian terry bathrobe with Assisi Blue embroidered stripe detail — Four Generations by Verderoccia

Four Generations terry bathrobe in white with subtle light grey stripe on cuff — Verderoccia, made in Italy

Tonal white-on-white Italian cotton bathrobe with tone-on-tone embroidered cuff stripe — Verderoccia Four Generations

Verderoccia Four Generations white cotton bathrobe, beige embroidered cuff stripe, folded on Carrara marble

Striped Thread Embroidery "Giannutri"— alternating navy and sky blue stitch pattern on pale percale, on Four Generations Bathrobe Verderoccia

A multi thread close up of "Striped Giannutri" embroidery mix of colours.

White luxury bathrobe with contrasting black embroidered stripe — Four Generations terry robe by Verderoccia

Italian cotton bathrobe in Assisi Blue with yellow lemon embroidered stripe — Four Generations by Verderoccia

Verderoccia Four Generations terry bathrobe in Assisi Blue with white embroidered cuff stripe, folded on marble

Luxury beige terry bathrobe with turquoise accent stripe on cuff, made in Italy — Verderoccia Four Generations

Four Generations Bathrobe

$840.00

Four Generations, Four lines: precise, parallel, and deliberately placed. A motif that carries the full weight of Verderoccia's history in its simplicity.

As Gaia L. P., our founder said: "A bathrobe is meant for more than just a moment of your day — it's an indulgence to be welcomed in any moment of personal care."

Our bathrobe carries a softer rhythm. The shawl collar falls with ease, framing the body without constraint. Along the cuffs, the embroidery is placed with precision. It is not decoration, but a sign, something that belongs rather than appears.

Crafted in our own Egyptian cotton terry, selected for its exceptional softness and lasting performance. Highly absorbent, generous in hand, and designed to retain its softness beautifully over time. Every piece is produced and finished in Italy, where the mastery of cotton terry has been refined across generations.

Each piece is made to order in our Florence atelier, and inspected before it leaves Italy.

Available at our Park Avenue boutique, or made to order and delivered within 6–8 weeks. For bespoke requests: +1 646 223 0858 · atelier@verderoccia.com

Verderoccia gift boxes will be available upon request.

During checkout, in the note section, you may wish to include a card with a personal note. For more details, please contact us at atelier@verderoccia.com

Each piece is handcrafted to order in our Florentine atelier and ships within 6–8 weeks via DHL Express. We are always available for special requests.

USA, Canada, and Europe orders ship Delivery Duty Paid via DHL Express, with Verderoccia gift boxes available upon request.

Payments accepted through American Express, Visa, MasterCard, Apple Pay, and Google Pay.

As each Verderoccia piece is made to order in our Florence Atelier, we are unable to accept returns or exchanges for change of mind in design or sizing. In the event of an error on our part, we accept full responsibility and will arrange a resolution promptly. Please contact us at atelier@verderoccia.com.

Please see our Shipping & Returns page for conditions, and our FAQs for details about shipping and expenses.

PROPER CARE

Verderoccia recommends home laundering.

Machine wash warm water using mild detergent without bleach or whiteners.
Tumble dry low.
For best results, iron while damp.
Do Not Use Bleach.
If outside care is preferred, linens should be laundered, not dry cleaned.

We recommend caring for Verderoccia linens according to the label's instructions:

COTTON:

Machine wash warm using mild detergent.
Do not use bleach or whiteners.
Wash dark colors separately.
Tumble dry medium. Remove promptly from the dryer.
Iron while damp.

Terry towels should not be over dried.

If outside care is preferred, linens should be laundered, not dry cleaned.

LINEN:

Machine wash warm using mild detergent, on a delicate cycle.
Do not use bleach or whiteners.
Tumble dry low for 3-4 minutes.
Iron while very damp.

CASHMERE and WOOL:

Dry clean only

A little family tip:

To iron embroidery, invert the embroidery on top of 3- 4 layers of terry cloth and iron on the wrong side.
Once a month, a glass of white vinegar added to the wash cycle will remove rust and calcium build up.
To avoid rust, keep the washing machine lid open when not in use.

An overhead styled table setting featuring two Hermers plates, Verderoccia Brown Placemats and Embroidered Napkins with Four Lines

Four Generations Place Setting in Chestnut

Four Generations Place Setting in Chestnut

$300.00

Four Generations Place Settings: Embroidered Placemat and Napkin.

Material:

Italian Linen of the perfect weight for an elegant table setting, Made in Italy

Size:

Placemat: 16" x 20" or 40 x 50 cm

Napkin: 20" x 20" or 50 x 50 cm

Each item is custom-made by Verderoccia artisans and will be shipped within one month. We remain available to address your special requests

Verderoccia gift boxes will be available upon request.

During checkout, in the note section, you may wish to include a card with a personal note. For more details, please contact us at atelier@verderoccia.com

Each piece is handcrafted to order in our Florentine atelier and ships within 6–8 weeks via DHL Express. We are always available for special requests.

USA, Canada, and Europe orders ship Delivery Duty Paid via DHL Express, with Verderoccia gift boxes available upon request.

Payments accepted through American Express, Visa, MasterCard, Apple Pay, and Google Pay.

As each Verderoccia piece is made to order in our Florence Atelier, we are unable to accept returns or exchanges for change of mind in design or sizing. In the event of an error on our part, we accept full responsibility and will arrange a resolution promptly. Please contact us at atelier@verderoccia.com.

Please see our Shipping & Returns page for conditions, and our FAQs for details about shipping and expenses.

PROPER CARE

Verderoccia recommends home laundering.

Machine wash warm water using mild detergent without bleach or whiteners.
Tumble dry low.
For best results, iron while damp.
Do Not Use Bleach.
If outside care is preferred, linens should be laundered, not dry cleaned.

We recommend caring for Verderoccia linens according to the label's instructions:

COTTON:

Machine wash warm using mild detergent.
Do not use bleach or whiteners.
Wash dark colors separately.
Tumble dry medium. Remove promptly from the dryer.
Iron while damp.

Terry towels should not be over dried.

If outside care is preferred, linens should be laundered, not dry cleaned.

LINEN:

Machine wash warm using mild detergent, on a delicate cycle.
Do not use bleach or whiteners.
Tumble dry low for 3-4 minutes.
Iron while very damp.

CASHMERE and WOOL:

Dry clean only

A little family tip:

To iron embroidery, invert the embroidery on top of 3- 4 layers of terry cloth and iron on the wrong side.
Once a month, a glass of white vinegar added to the wash cycle will remove rust and calcium build up.
To avoid rust, keep the washing machine lid open when not in use.

FOUR GENERATIONS Table Cloth / White / White

FOUR GENERATIONS Table Cloth / White / White

$1,700.00

Each item is custom-made by Verderoccia artisans and will be shipped within one month. We remain available to address your special requests.

Simple lines that revolutionised an industry.

Material: The Table Cloth is made in 100% Italian Linen, Made in Italy

Verderoccia gift boxes will be available upon request.

During checkout, in the note section, you may wish to include a card with a personal note. For more details, please contact us at atelier@verderoccia.com

Each piece is handcrafted to order in our Florentine atelier and ships within 6–8 weeks via DHL Express. We are always available for special requests.

USA, Canada, and Europe orders ship Delivery Duty Paid via DHL Express, with Verderoccia gift boxes available upon request.

Payments accepted through American Express, Visa, MasterCard, Apple Pay, and Google Pay.

As each Verderoccia piece is made to order in our Florence Atelier, we are unable to accept returns or exchanges for change of mind in design or sizing. In the event of an error on our part, we accept full responsibility and will arrange a resolution promptly. Please contact us at atelier@verderoccia.com.

Please see our Shipping & Returns page for conditions, and our FAQs for details about shipping and expenses.

PROPER CARE

Verderoccia recommends home laundering.

Machine wash warm water using mild detergent without bleach or whiteners.
Tumble dry low.
For best results, iron while damp.
Do Not Use Bleach.
If outside care is preferred, linens should be laundered, not dry cleaned.

We recommend caring for Verderoccia linens according to the label's instructions:

COTTON:

Machine wash warm using mild detergent.
Do not use bleach or whiteners.
Wash dark colors separately.
Tumble dry medium. Remove promptly from the dryer.
Iron while damp.

Terry towels should not be over dried.

If outside care is preferred, linens should be laundered, not dry cleaned.

LINEN:

Machine wash warm using mild detergent, on a delicate cycle.
Do not use bleach or whiteners.
Tumble dry low for 3-4 minutes.
Iron while very damp.

CASHMERE and WOOL:

Dry clean only

A little family tip:

To iron embroidery, invert the embroidery on top of 3- 4 layers of terry cloth and iron on the wrong side.
Once a month, a glass of white vinegar added to the wash cycle will remove rust and calcium build up.
To avoid rust, keep the washing machine lid open when not in use.

Bottom Sheet in Puro Percale

$560.00

PERSONALISE THIS PIECE - view details

"Just snuggle in and embark on your dreams"

Puro is our exclusive crispy percale which combines great strength and compactness with extraordinary lightness and softness. It is available also in White and Off White.

100% Cotton. Made in Italy.

Each item is custom-made by Verderoccia artisans and will be shipped within one month. We remain available to address your special requests.

Verderoccia gift boxes will be available upon request.

During checkout, in the note section, you may wish to include a card with a personal note. For more details, please contact us at atelier@verderoccia.com

Each piece is handcrafted to order in our Florentine atelier and ships within 6–8 weeks via DHL Express. We are always available for special requests.

USA, Canada, and Europe orders ship Delivery Duty Paid via DHL Express, with Verderoccia gift boxes available upon request.

Payments accepted through American Express, Visa, MasterCard, Apple Pay, and Google Pay.

As each Verderoccia piece is made to order in our Florence Atelier, we are unable to accept returns or exchanges for change of mind in design or sizing. In the event of an error on our part, we accept full responsibility and will arrange a resolution promptly. Please contact us at atelier@verderoccia.com.

Please see our Shipping & Returns page for conditions, and our FAQs for details about shipping and expenses.

PROPER CARE

Verderoccia recommends home laundering.

Machine wash warm water using mild detergent without bleach or whiteners.
Tumble dry low.
For best results, iron while damp.
Do Not Use Bleach.
If outside care is preferred, linens should be laundered, not dry cleaned.

We recommend caring for Verderoccia linens according to the label's instructions:

COTTON:

Machine wash warm using mild detergent.
Do not use bleach or whiteners.
Wash dark colors separately.
Tumble dry medium. Remove promptly from the dryer.
Iron while damp.

Terry towels should not be over dried.

If outside care is preferred, linens should be laundered, not dry cleaned.

LINEN:

Machine wash warm using mild detergent, on a delicate cycle.
Do not use bleach or whiteners.
Tumble dry low for 3-4 minutes.
Iron while very damp.

CASHMERE and WOOL:

Dry clean only

A little family tip:

To iron embroidery, invert the embroidery on top of 3- 4 layers of terry cloth and iron on the wrong side.
Once a month, a glass of white vinegar added to the wash cycle will remove rust and calcium build up.
To avoid rust, keep the washing machine lid open when not in use.

Four Generations Jacquard Pillow Shams

$380.00

FOUR GENERATIONS JACQUARD – Pillow Shams

Name: Four Generations Sheet Set
Brand: FOUR GENERATIONS
SKU: A000119AD0467
Price: 2880.0 USD
Availability: InStock

For four generations, our family has devoted itself to the art of creating exceptional Italian linens, bringing together timeless elegance, extraordinary softness and an enduring passion for textile craftsmanship.

Inspired by this heritage, Four Generations Jacquard is a tribute to the knowledge, artistry and traditions passed down through our family. Its distinctive geometric design is woven directly into the fabric, creating a subtle interplay of light and texture that reveals its beauty with quiet sophistication.

Woven in Italy from the finest cotton fibres, personally selected by our family, this exquisite jacquard reflects our pursuit of purity, exceptional comfort and lasting quality. Its refined geometric pattern brings depth and character to the fabric, combining classical elegance with a subtle contemporary sensibility.

The collection unfolds in a sophisticated palette, from the timeless purity of White to the distinctive character of Blue China and Huntergreen, the understated refinement of Silver Grey and the subtle warmth of Goldfinger. Each colour offers a different interpretation of the design while preserving its harmonious elegance.

Beautifully arranged on the bed, the Four Generations Jacquard Pillow Shams bring a sense of balance, texture and understated sophistication to the bedroom. Their carefully considered proportions and luminous woven design create an atmosphere of serenity and timeless Italian luxury.

Each pillow sham is beautifully finished with an elegant 8 cm (3-inch) flange and a delicate hemstitch, a refined sartorial detail that reflects our family's meticulous attention to craftsmanship.

As with every Verderoccia creation, true beauty lies in the smallest details. From the selection of the finest yarns to the weaving and final finishing, every step reflects generations of experience and our family's unwavering commitment to excellence.

Each pillow sham is made to order by our artisans in Tuscany, with the possibility of personalising dimensions and finishing according to your needs.

Designed to complement the Four Generations Jacquard Sheet Set, Duvet Cover and other coordinating bed linens, these exquisite shams bring harmony, comfort and timeless beauty to a beautifully considered bedroom.

For bespoke requests or a private consultation, our team would be delighted to assist you at our Park Avenue boutique in New York or our Florence atelier.

Product Details

Collection: Four Generations Jacquard
Product: Pillow Shams & Pillowcases
Fabric: Fine Cotton Jacquard, woven in Italy
Available Colours: White, Blue China, Huntergreen, Silver Grey, Goldfinger
Design: Refined geometric jacquard woven into the fabric
Finish: Elegant 8 cm (3-inch) flange with delicate hemstitch
Available Sizes: Standard, King, Continental, Boudoir, Standard American Pillowcase, King American Pillowcase
Custom dimensions available upon request
Made to order in Tuscany, Italy
Estimated Delivery: Approximately 6–8 weeks

Verderoccia gift boxes will be available upon request.

During checkout, in the note section, you may wish to include a card with a personal note. For more details, please contact us at atelier@verderoccia.com

Each piece is handcrafted to order in our Florentine atelier and ships within 6–8 weeks via DHL Express. We are always available for special requests.

USA, Canada, and Europe orders ship Delivery Duty Paid via DHL Express, with Verderoccia gift boxes available upon request.

Payments accepted through American Express, Visa, MasterCard, Apple Pay, and Google Pay.

As each Verderoccia piece is made to order in our Florence Atelier, we are unable to accept returns or exchanges for change of mind in design or sizing. In the event of an error on our part, we accept full responsibility and will arrange a resolution promptly. Please contact us at atelier@verderoccia.com.

Please see our Shipping & Returns page for conditions, and our FAQs for details about shipping and expenses.

PROPER CARE

Verderoccia recommends home laundering.

Machine wash warm water using mild detergent without bleach or whiteners.
Tumble dry low.
For best results, iron while damp.
Do Not Use Bleach.
If outside care is preferred, linens should be laundered, not dry cleaned.

We recommend caring for Verderoccia linens according to the label's instructions:

COTTON:

Machine wash warm using mild detergent.
Do not use bleach or whiteners.
Wash dark colors separately.
Tumble dry medium. Remove promptly from the dryer.
Iron while damp.

Terry towels should not be over dried.

If outside care is preferred, linens should be laundered, not dry cleaned.

LINEN:

Machine wash warm using mild detergent, on a delicate cycle.
Do not use bleach or whiteners.
Tumble dry low for 3-4 minutes.
Iron while very damp.

CASHMERE and WOOL:

Dry clean only

A little family tip:

To iron embroidery, invert the embroidery on top of 3- 4 layers of terry cloth and iron on the wrong side.
Once a month, a glass of white vinegar added to the wash cycle will remove rust and calcium build up.
To avoid rust, keep the washing machine lid open when not in use.

Currency

FOUR GENERATIONS EMBROIDERY

FOUR GENERATIONS – Embroidered Duvet Cover

Material:

Size:

PERSONALISE THIS PIECE - view details

FOUR GENERATIONS JACQUARD – Pillow Shams