Privacy Policy
PRIVACY POLICY
This website is operated by Leonori & Pratesi LLC, a company established under the laws of the State of New York, doing business as Verderoccia.
Effective Date: 22 November 2025
At Verderoccia, we believe that privacy is an essential expression of respect. The trust you place in our maison is precious, and we treat your personal information with the same care and discretion we dedicate to our creations.
This Privacy Policy explains how Leonori & Pratesi LLC, operating under the Verderoccia brand (“Verderoccia”, “we”, “us”, or “our”), collects, uses, discloses and protects your Personal Information when you visit verderoccia.com (“the Site”), engage with our services, or make a purchase.
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INFORMATION WE COLLECT
We collect only the information necessary to provide you with our services, to enhance your experience, and to maintain the security and integrity expected of a luxury house.
A. Device and Browsing Information
Collected automatically when you access the Site.
Includes:
• IP address
• browser type and device identifiers
• time zone
• pages viewed and browsing paths
• cookies, pixels, and similar technologies
Why we collect it:
• to ensure the Site functions correctly
• to understand how visitors engage with our content
• to protect the Site from fraudulent or unlawful activity
• to improve performance and client experience
B. Order and Account Information
Collected when you make a purchase or create an account.
Includes:
• name
• billing and shipping address
• email address and phone number
• payment method (processed securely via Shopify and authorized gateways)
• purchase history and preferences
Why we collect it:
• to process, prepare, and deliver your order
• to communicate with you about your purchase
• to personalize your experience
• to comply with legal, tax, and accounting obligations
C. Client Care Information
Collected when you contact us for support or information.
Includes:
• name
• contact information
• details of your request
Why we collect it:
• to offer attentive, tailored client care
• to assist with orders, returns, or bespoke inquiries
D. Cookies and Tracking Technologies
Used to maintain the Site’s functionality and enhance your experience.
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2. HOW WE USE PERSONAL INFORMATION
We use your Personal Information solely for purposes consistent with a refined, respectful client experience.
We may use your data to:
• process and deliver your purchases
• manage payments securely
• coordinate shipping and returns
• respond to your requests
• maintain and improve the Site
• send updates or invitations when permitted
• prevent fraud and ensure security
• comply with legal obligations
We do not sell Personal Information, and we do not use your data for purposes incompatible with this Policy.
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3. HOW WE SHARE PERSONAL INFORMATION
We may share your Personal Information only with trusted partners who support our operations. Each is required to protect your information with the utmost care.
We may share information with:
• Shopify, which powers our online boutique
• payment processors
• shipping and delivery partners
• technology providers assisting with Site performance and security
• professional advisors (legal, tax, compliance)
• authorities when legally required
We do not share Personal Information for independent commercial purposes.
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4. ADVERTISING AND ANALYTICS
Where permitted by law, Verderoccia may use limited Personal Information to offer a refined, relevant browsing experience. This may include analytics from:
• Google Analytics
• Meta (Facebook/Instagram) Pixel
• Shopify analytics tools
You may opt out of interest-based advertising at any time through:
• Google Ads: https://www.google.com/settings/ads
• Meta Ads: https://www.facebook.com/settings/?tab=ads
• Digital Advertising Alliance: http://optout.aboutads.info/
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5. YOUR PRIVACY RIGHTS
Depending on your place of residence, you may have rights regarding your Personal Information. These may include:
• the right to access the information we hold about you
• the right to request correction of inaccurate data
• the right to request deletion, where permitted
• the right to opt out of targeted advertising
• the right to request a copy of your data in portable format
To exercise these rights, contact us at: atelier@verderoccia.com
We may request identification to verify your request, in full respect of your privacy.
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6. SAFEGUARDING YOUR INFORMATION
We implement administrative, technical, and physical measures designed to protect your Personal Information from unauthorized access, alteration, or disclosure.
While no system is entirely immune to risk, we strive to uphold the highest level of security and discretion.
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7. CHILDREN’S PRIVACY
Our services are not directed to individuals under 13. We do not knowingly collect Personal Information from children.
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8. INTERNATIONAL TRANSFERS
The Site is operated in the United States. By using it from outside the U.S., you acknowledge that your information may be transferred and processed in jurisdictions that may not offer the same level of protection as your home country.
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9. RETENTION
We retain your Personal Information only for the time necessary to fulfill the purposes described in this Policy, unless longer retention is required by law or for legitimate business needs.
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10. UPDATES TO THIS POLICY
This Privacy Policy may be updated periodically to reflect changes in our practices or in applicable law. Any updates will be posted on this page with an updated effective date.
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11. CONTACT
For any questions regarding this Privacy Policy or to exercise your rights:
Leonori & Pratesi LLC operating under the Verderoccia brand, nyc@verderoccia.com